What's Actually Valuable
in Your Business?
Not just for a customer, but for an investor or buyer.
What your customers value — and what an investor or buyer values — may be very different.
Your customers buy your products and services.
An investor, buyer or strategic partner may be looking at something totally different — your customer base, distribution, market access, IP, team, recurring revenue, or another hidden asset inside your business.
That hidden value could be your Business Diamond™.
Learn to see your business through an investor's eyes, discover what may really be valuable, and understand how to build on it.
A half-day session for SME owners, led by George Kong.
9 October, Fri (repeat session)
1PM - 5PM
20 seats.
$79
Your Ticket
Secure your spot for the workshop
George Kong
Executive & CEO Advisor. Investment Partner. Strategic Growth and Transaction Advisor.
George has reviewed 500 investor pitches in the last three years, and given close to 1,500 himself over three decades — from both chairs, he's watched exactly what an outsider looks for and what they skip past.
He has raised USD 30M+ seed capital. He's also been involved in 36 M&A transactions to date, giving him a front-row view of what makes a business worth acquiring — and paying a premium for. Of the 8 companies he's founded or co-founded, 4 reached a successful exit. In addition, he has coached 50+ companies through Boston Consulting Group (BCG) Singapore, across fintech, logistics, F&B, and creative agencies.
And he's been in financial difficulty serious enough to work restaurant kitchen shifts to get by.
He's not a trainer describing theory: he's built, lost, bought, and sold, and he's teaching what he actually watched happen each time.
What Value Are You Building?
Customer value is the foundation of every viable business. If customers don't value what you offer, there is no business.
But as you grow, every decision you make — what to invest in, who to hire, what to launch and where to expand — also builds value in the business itself.
An investor, buyer or strategic partner may see that value differently.
Sometimes, the most valuable part of your business isn't what you sell.
Here are two examples.
A US cosmetic company once acquired a Korean skincare business.
Not for the skincare. Not for the brand.
What the buyer really wanted was its distribution network across Korea and North Asia — a network that would have taken years and significant investment to build from scratch.
Customers valued the skincare products. The buyer valued something else entirely: market access and distribution.
To the owner, the network was simply part of running the business. To the buyer, it was the reason to acquire it.
The price paid reflected what the business had — not just what it sold.
And this doesn't only happen in large international deals.
A local branding and marketing agency's customers paid for its creative work — campaigns, talent and ideas. But when an acquirer looked at the business, one of the assets that attracted its attention was a multi-year Whole-of-Government contract that even some of the agency's own team didn't think of as an asset.
In both cases, the thing worth a premium wasn't visible to the customer.
We call it your Business' Diamond™: value that may already exist inside your business, but that you may not yet see through an investor's or buyer's eyes.
And it usually sits in what you consider background infrastructure: a relationship, a contract, a market position that would take someone else years to replicate.
What you will walk away with
In one half-day, you will:
Get clear on the different lenses
See the difference between what creates customer value and what creates investor/acquirer value — your Diamond
Identify your asset
What's inside your business that could become your Diamond that investors are looking for
Understand the strategic paths available
And where your strongest opportunities are
Pressure-test your Diamond
Through the investor lens, see what makes it valuable, defensible, and worth paying a premium for
Leave with one clear 90-day priority
What to build, strengthen, or do next over the next 3 months
The Programme
A focused half-day intensive.
Two Lenses
How outsiders actually evaluate a business — what drives a premium, beyond revenue and profit — versus what your customers are paying you for today.
Find Your Diamond
Hot-seat work: naming the specific asset inside your own business that an outsider would pay a premium for.
A practical demonstration:
Jason Thian of Credence Legacy joins the room to walk through the legal foundations most business owners are missing — and what their absence means the moment someone gets serious.
Build Around It
Not every business should raise capital, and not every business should sell. We'll walk through the paths available, then match yours to what your Diamond actually needs — so you leave with the one you're acting on, not a list to sort out later.
You'll leave with one clear 90-day priority.
Is this for you?
This workshop is for business owners who want to understand what makes their business valuable — not just to customers, but also to investors, buyers and strategic partners.
Whether you are looking to grow, scale, expand into new markets, bring in a partner, raise capital or plan for a future exit, understanding what others value in your business can change the decisions you make today.
You don't need to be looking for an investor or planning to sell.
But the same thinking can help you build a stronger, more profitable and more valuable business.
Hear from our past attendees
"I came in thinking that I wanted to learn something about my client's business on the acquisition side but I'm gonna leave today actually maybe doing a more deep dive into my own business. How do I make my own business profitable, what my diamond is."
Brand Strategist & Consultant
"[I took note of] how scalable are each different types of businesses. Just having that gives you perspective also because I was looking to reframe certain things in certain ways. So being able to visualize how the business could get to that next point because we're all at level one. But the idea is how do we get level 10? Having that idea of growth is also very important and I think that's something we got today."
Digital Marketing Consultant
What's Actually Valuable in Your Business?
A half-day programme under Oasis Academy · Session 1 of the Investable Business Series
The next hire, market, or dollar goes out this quarter regardless of whether you attend. Half a day first means you're making that investment with a clearer view of what's actually worth building.
Date
9 October (Fri)
Venue
UE Square
Duration
4 hours
Seats
20
Investment
$79 per seat
Seats are capped to allow for live hot-seat coaching with George. Registration closes when full.
Questions? Contact us here